Rock Bottom Restaurant and Brewery - Lombard, Illinois
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Aria Group was able to develop a new design program for Rock Bottom which focused on their
core strengths and company philosophy. In addition, we scaled back the size of their store so
that it would be more adaptable to pad sites throughout the country. Aria successfully
eliminated the eclectic elements in previous stores that didn’t contribute to the distinct trade
dress of the client’s stores. In addition, the design brought visual focus to the brewery area
which is a tremendous part of their business. Fresh color was added to the spaces thru
the use of materials which mitigated some of the heavy-handedness of the more traditional Arts and
Crafts colors. The final design is successful in maintaining a human scale at the exterior for
such a large size restaurant. All this has created a strong, cohesive identity which fits
hand-in-hand with their company identity.