The Right Move at the Right Time for Cooper’s Hawk

06/26/09 at 09:15 AM
One of the best investments a restaurateur can make in today's market is to reconcept an existing restaurant. A total design overhaul of an existing concept can give it new life, while updating an already successful concept unlocks its full potential. Given the fact that reconcepting is such a timely topic these days, Infinite Ideas will be focusing on a series of Aria Group Architects' reconcepting projects.

After: Cooper's Hawk Wheeling
Click HERE for before & after shots

The first project covered in this series is Cooper's Hawk Winery and Restaurant, founded by Tim McEnery. The original Cooper's Hawk is located in Orland Park and has always been a fairly successful winery/restaurant. The concept itself had great potential. However, Tim and his team wanted something more sophisticated and cohesive moving forward, and they needed help developing a strong brand identity that would carry through to future inline stores as well as potential freestanding buildings. Tim hired Aria Group Architects, Inc. to help Cooper's Hawk achieve the desired look and feel for remodeling their existing restaurant and providing a consistent yet evolving design palette for future stores.

After: Cooper's Hawk Orland Park
Click HERE for before & after shots

Aria Group developed a Cooper's Hawk design concept that took their restaurant to the next level. In Orland Park, removing a full height wine barrel wall to open up the bar area, transforming the existing winery into a "Napa Style" dining/winery space for private parties, and expanding the retail area to better accommodate the growing retail sales of the restaurant were a few of the bigger programming elements initiated. But just as important were the more subtle changes to the paint colors, floor finishes, millwork display cases and lighting package, all of which together created a unified design that met the client's needs as well as establilshed a vibrant, engaging dining environment.

After: Cooper's Hawk Wheeling
Click HERE for before & after shots

Having this cohesive brand image in hand not only helps simplify the design process for future stores, but also gives them an identity that can be presented to potential landlords in the future, leading to an efficient and cohesive rollout strategy for the Cooper's Hawk brand . "Since the renovation took place in the fall of 2008, our same store sales for this location are up over 10% even in this economy. It was the right move at the right time".  Aria Group Architects continues to work with Cooper's Hawk and in addition to the Orland Park remodel, to date they have completed restaurants in Burr Ridge, Wheeling, and South Barrington, Illinois.

After: Cooper's Hawk Wheeling
Click HERE for before & after shots

Aria Group Architects, Inc. is a full service, 54 person architectural and interior design firm. For more information about Aria Group, go to www.ariainc.com or call (708) 445-8400.