Dave & Buster’s

• Location(s): More than 30 new locations and 35 remodels
• Size: 25,000 to 40,000 s.f.

Aria Group has been working with Dave & Buster’s for over a decade to develop their brand design for new units and to modernize and refresh their legacy stores. The new design is sleek and modern with an emphasis placed on technology. Large projection screens, video walls and LED lighting effects are used throughout their 25,000 to 40,000 square foot stores. On the exterior, bold blocks of color are contrasted with neutral surfaces. At night, white fins glow blue through the use of LEDs.