Not Your Average Joe’s
- Location(s): Multiple Locations
Since 1984, Steve Silverstein and his team created the concept to provide guests with innovative, high quality food served well, in a fresh, warm and contemporary environment. The name Not Your Average Joe’s came out of Steve’s determination to offer a choice outside the box from the typical casual full service paradigm.
Aria Group developed a store design that would serve as a prototype for future locations. The motivation for developing this new prototype was to incorporate NYAJ’s refined brand of simple ‘California Industrial’ into a casually hip, engaging environment. Open views into kitchen and bar space promote the energy of the concept. White painted brick with black or raw steel provide a neutral foundation for pops of color in art and fabrics. Natural light is encouraged with expansive window walls that bring in the outside lighting during the day and emit the warm glow of a high energy eatery in the evening. A large outdoor patio contributes to an overall accessible vibe where great food and innovative beverages are served by helpful, friendly staff, all for a good value to the their guests.