Guy Fieri’s Kitchen + Bar

Working with Caesars Entertainment and Guy Fieri, Aria Group brought Guy’s “off-the-chain” personality to life in Council Bluffs, IA.

Location

Council Bluffs, IA

Project Includes

Architecture

Interiors

Guy Fieri has made a name for himself highlighting incredible food with a playful, down-to-earth attitude. This larger-than-life persona posed an interesting challenge when working on Guy Fieri’s Kitchen + Bar at Council Bluffs: How to distill that energetic, rock-and-roll, fun-loving personality into a design plan. Situated in Harrah’s Council Bluffs Hotel & Casino in Council Bluffs, Iowa, we worked with the teams at Caesars Entertainment and Guy Fieri to coordinate a plan which honored both the Guy Fieri brand and the standard of comfort expected by Harrah’s guests. We aimed to craft a space capable of communicating the “off-the-chain” energy which follow Fieri wherever he goes.

Taking inspiration both from Fieri’s love of music and the performance venue adjacent to the restaurant, we wove musical elements into the décor from the host stand clad in recycled guitar straps to vinyl records and cassette tapes lining the walls. A subtle ceiling feature illustrates a sound wave of some of Fieri’s iconic catchphrases. A sprawling patio gives guests a top-tier view of the stage and plenty of space to enjoy the show.

Reclaimed materials give the space a rustic, homey atmosphere, welcoming guests into Fieri’s world of genuine, comforting hospitality. Wood and concrete mix with checkered tile in an edgy update to the classic American diner. An eclectic, refined variety of seating adds to the laid-back feel and references Fieri’s travels across the country.