MATTR – Branding

In building the MATTR brand, Aria developed a suite of assets to represent the growing brand. Beyond the wellness club, our designers crafted collateral for the MATTR lifestyle.

Location

Austin, TX

Project Includes

Branding

Partnering with Aria to develop the interior and branding of the concept, MATTR highlights a human-centric and scientific approach to wellness. The name MATTR speaks to the building blocks of life: matter and energy. Doubly it recognizes the value of the individual, signaling to guests how much they and their health matter. With a better understanding of these building blocks and access to innovative treatments, members are empowered to play a more active role in their health, recovery, and self-care. When developing this brand, Aria pulled inspiration from nature, science, and the human body. At MATTR, these three sources work in concert to improve the human experience and allow guests to pursue their wellness goals. Carrying this philosophy into the design of the wellness concept, Aria crafted an environment which welcomes guests to start their wellness journey.

Dedication to detail is on display as both designer and client worked to ensure every element of the brand identity supported the values of improvement and empowerment. With these ideals in mind, Aria Group developed a visual suite with optimism for health and humanity at its core. This is a space not only to heal the individual but to and social relationships with a foundation in wellbeing. Whether guests want to unwind among friends, try something new for date night, or elevate their corporate team building; MATTR offers an opportunity to take a fresh look at the very idea of wellness.