Topgolf’s latest three-story prototype built in Woodbury, MN represents a significant evolution in the brand’s design identity, blending high-energy hospitality with sophisticated modern design. This location debuts a reimagined entry and guest experience through a bold architectural and interior evolution that sets a new benchmark for the franchise. The Aria team worked in close partnership with Topgolf to develop and implement this next-generation retail and lobby concept, specifically designed to create a seamless and cohesive brand experience that will be mirrored across future builds.
The exterior façade is defined by unique architectural features, most notably the stacked brick detailing that adds rich texture and a premium feel to the building’s massing. This craftsmanship extends beyond the front doors, as players can appreciate the newly integrated brickwork while relaxing on the outdoor patio and terrace. These tactile elements ensure the transition from the exterior to the interior is both fluid and inviting.
