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Village Tavern


Aria worked with Village Tavern to craft a traditional neighborhood space with old-world integrity alongside modern finishes.

Location

Multiple Locations

Project Includes

At the new Raleigh location, we reimagined the Village Tavern experience—building upon its beloved neighborhood roots to create a more elevated, contemporary environment while honoring the warmth and familiarity of the original concept. Through a holistic design approach encompassing architecture, interiors, and branding evolution, we’ve created a destination that resonates with today’s guest while staying true to the heart of the brand. The original Village Tavern vision—to serve exceptional food using the finest, freshest ingredients in a welcoming community space—remains the soul of the concept. The new space feels instantly familiar yet freshly inviting. The space has a layered, lived-in authenticity that connects guests to the brand’s story. We introduced a “social hall” concept at the heart of the design—a modern-day courtyard hub that invites connection over craft cocktails and shareable plates.

Drawing on Village Tavern’s origins in the university town of Winston-Salem, NC, this location weaves a narrative of legacy and local charm. Storied details throughout the interior—carefully styled pieces, textural layers, and visual cues—evoke a sense of place rooted in both memory and modernity. The styling is tailored, clean, and quietly elevated. Details bring the story of the space together, from the custom host stand that greets you with warmth and history, to the subtle nods to classic tavern design interpreted through a modern lens. This layering of past and present creates a distinctive personality – unmistakably Village Tavern. Transparent sightlines into the kitchen emphasize freshness and foster a sense of connection between guest and culinary craft. Blending traditional charm with contemporary styling allows the space to honor the brand’s roots while looking forward. Village Tavern Raleigh embodies the spirit of community through refined comfort, dynamic social energy, and design that invites you to stay a while. It’s a space meant to be discovered and remembered.