• Location(s): Over 30 locations
  • Size: 65,000 s.f.

Topgolf is a unique destination entertainment facility that uses microchips embedded in regulation golf balls to create interactive games. Aria Group was hired to help evolve the brand, feel and functionality of the concept through design. The typical Topgolf facility is a 65,000 square foot, 3-story, indoor/outdoor venue with 102 hitting bays, bars, meeting facilities, restaurants and seating for over 300. The “flow” of the facility was inspired by the Topgolf games, creating a complete, vibrant, interactive entertainment experience.