Carve American Grille

  • Location(s): Austin, Texas

When Perry’s Restaurant group was looking to open a new culinary and craft-focused restaurant concept, Carve American Grille, they employed Aria Group to provide architectural
and design services as well as branding services. The branding scope of work included menu design; uniform design; dishware, flatware, glassware and serving piece selections;
signage design; and music playlist selections. We worked with various vendors to tie together the branding elements within the context of the physical space. Playing an integral part
of crafting the visual elements such as the uniforms and menu as well as factors that affect ambiance including the menu playlist, led us to achieve an even further cohesive design.
We also advised the client throughout the project on many items related to the brand – including menu offerings, the naming of the concept, and site selection.