A new concept from Perry’s Restaurants, Verdad lives up to its name. Truth and authenticity are at the heart of this celebration of Mexican food culture. Working closely with the Perry’s team from the concept’s inception, Aria designers crafted an intertwined design and brand identity —weaving them together seamlessly. Extensive research and mutual passion for the core concept has brought about a comprehensive identity with a distinct point of view. Verdad, beyond a name, is a guiding philosophy for the brand: a menu and an environment which take their cues from Mexico’s historical and modern influences.

The central bar sets the visual tone. Seamlessly flowing from the floor to the bar die, a sprawling custom flooring installation envelopes the bar in a graphic pattern. The abstract organic shapes and colorful terrazzo pay homage to indigenous artistic forms and the rich hues associated with contemporary Mexican floral embroidery and handicraft. This striking focal point draws the eye to the centralized gathering space.

An exposed kitchen engages guests in the communal experience. Tableware and artifacts are woven into the décor, putting the process of food preparation on display. There is an immediate sense of passion and purpose which flows from the cookline into the dining space. Another exclusive experience is the semi-private Agave Table, offering an intimate and immersive dining space to connect with friends and family. The seamless atmosphere encapsulates the beauty of making and sharing a meal — of nourishing soul and body. It highlights food and dining as an active and common experience, celebrating Mexican traditions around dining and the close collaboration between Aria’s project team and Perry’s to bring this concept into being.

“At its heart, Verdad is a celebration of history within this incredibly modern and fun atmosphere.” – Jordyn Hunter, Senior Designer