The hospitality industry is greatly influenced by even the slightest economic shifts, making adaptability and innovation essential for success. With guests being more selective about how and where they spend their disposable income, developers and operators need to innovate and set their businesses apart. With over 35 years working in all sectors of the hospitality industry, Aria has gained valuable insights to position a project and owner for success.
Prioritizing Flexibility and Experience
In a shifting economy, spaces which provide impeccable guest experience and serve multiple functions help an owner withstand the market’s ups and downs. Building in this kind of efficiency allows for quick adaptation and growth to meet the needs of the moment. At BLVD, the all-season atrium puts this flexibility and function on display. The atrium, a collaboration between Day Off Group, LG Group, and Aria, offers greater guest capacity and a varied experience. While the restaurant interior replicates the magic of old-Hollywood glamour, the patio gives guests the experience of an ethereal garden – even in the dead of a Chicago winter. This space pivots outdoor dining from an uncomfortable necessity to an opulent opportunity. Investing in this kind of flexibility allows operators to enact quick and subtle change to meet emerging needs, without costly or disruptive renovation.
Leveraging Storytelling and Local Identity
As a market becomes more competitive, brand authenticity and honesty become even more important. Guests are drawn to spaces that tell a story and reflect the unique identity of their location. The Dorr Hotel in Sister Bay, WI, keeps these values at the forefront of their strategy: prioritizing their community both in their roots and their future. Known for its beautiful natural landscape and Scandinavian heritage, Door County has become synonymous with a cozy getaway. By tapping into the local history and identity, Dorr was able to establish its point of view as one which matches and enhances the community’s foundations. Building on the pre-existing ideas of what Door County can offer, this concept taps into the area’s tourism trade and works in tandem with it. The Dorr Hotel participates as an active member of the Sister Bay community, promoting and offering hotel support for local events. This approach supports growth for the local community while also carving out a high-end niche and making a name for the new hotel.
Get further perspectives
Aria’s President, Chris Hamer, will be moderating a panel at Bisnow’s Chicago Hospitality Summit covering different approaches to development, construction, and design in a challenging economic climate. The panel, on Tuesday, December 3, will feature experts in the industry offering their opinions and experience.
