Having previously worked with Aria Group, restaurateur Jack DeMar enlisted our help in collaborating on a brand new concept: A limited-service eatery offering polished pickup.
Putting the hub of activity in the kitchen, the food becomes the absolute focus of the business. Customers are able to relax in the soft, minimalist front of house while meticulous detail goes into every meal.
Operating as a pickup-only, online-exclusive business, refining the limited customer interaction proved essential. We collaborated closely with the client, pouring our focus into creating a stripped-back atmosphere which communicates the quality and attention to detail inherent in the concept.
One of the primary goals of Picnic is to honor local, natural ingredients. In this spirit, the design plan heavily features wood and stone for a rough-hewn but chic finish. The design strategy, and its intentional focus on comfort and craftsmanship, elevates a lunch-hour stopover to a space bringing passion and vitality back to mealtime.
