Rick Nielsen, founder and lead guitarist for legendary rock band Cheap Trick came to Aria Group to develop a restaurant concept embodying his personal brand. The plan needed to accommodate different entertainment and venue ideas as well as convey a feeling of joy and a can’t-miss experience. This theoretical space, envisioned in Rockford, IL, includes a restaurant and beer garden, banquet center, wedding garden, and connection to the Hyatt Place Hotel. The facility is able to host simultaneous events across numerous spaces, opening up a limitless number of possibilities for the Rockford area. The expansive and versatile space conveys Nielsen’s whimsical personal style and passion for entertainment of all types.
