Carve American Grille

  • Location(s): Austin, Texas

When Perry’s Restaurant Group was looking to open a new culinary and craft-focused restaurant concept, Carve American Grille, they retained Aria Group to provide design and branding services. We were heavily involved throughout development, including menu offerings, the naming of the concept, and site selection. The branding scope included menu design, uniform design, flatware, glassware and serving pieces, signage design, and even music playlist selections. We worked with various vendors to tie together the branding elements within the context of the physical space, playing an integral part of crafting the visual elements such as the uniforms and menu, as well as factors that affect ambiance, like lighting and the music playlist, led us to achieve a truly curated dining experience.