Established in 1991, Wrigleyville Dogs is a family-owned fast-food restaurant serving up Chicago-style hot dogs. Working with Aria, the brand has been refreshed to reflect the classic Chicago food culture that inspired the Wrigleyville Dogs concept.
The refreshed branding suite reflects the classic diner-chic aesthetic of the Chicago hot dog shop while giving it a modern update. Bridging this gap retains the elements which make Wrigleyville Dogs a quintessential Chicago business while pushing the concept forward to connect with a new generation of diners. With signature colors reminiscent of the city’s flag, this new visual identity invites guests to be a part of the Windy City fun and delve into a menu and a culture that is undeniably Chicago.
*Designs are conceptual & do not represent final products by client
